Rocky Mountain Chocolate Factorys sweet success Essay Example for Free

Rocky Mountain Chocolate Factorys sweet success Essay The major competing sweet producers Rocky Mountain Chocolate Factory and Hershey’s company have different business strategies, which give them distinct status in the market of the USA. RMCF is concerned in its perspectives and long-term goals to make the company more profitable and successful in the sphere of chocolate business. Hershey’s company deals with the short-term objectives and tries to obtain profit in an abridged period of time. The business strategy of profit-making Rocky Mountain Chocolate Factory has the competitive advantage over prosperous Hershey’s company in corporate governance, organizational structure and confection distribution in the USA. The first difference between the companies is that the corporate governance of RMCF is structured more efficiently than Hershey’s. Corporate governance of RMCF consists of directors who have equal rights. RMCF administers its main rules with three to nine directors (Wheelen and Hunger, 2012, p263). Despite the main principals, the specific board of directors operates as a head of the whole organization and it is able to elect directors itself. This condition is likely to motivate the directors, so they try to accomplish their part of business as accurate as possible. Shareholders have a right to vote in yearly meetings and they can have an influence on the election of the potential directors by giving the additional number of votes (Wheelen and Hunger, 2012, p264). In consequence, the shareholders who have invested money into the company can be confident in the liability of the people to whom they give the opportunity to control the business. Unlike RMCF the Hershey’s c ompany has different types of directors who have their special responsibilities in conducting the business. The governance of the company consists of three types of directors, namely independent, informed and engaged, also a board of directors, which perform various functions in management. Such a bureaucratic structure makes the decision-making process more complicated and creates difficulties with the overall performance of the company. Board members of the company can easily intervene into the tasks of the workers and they can hire new employees without any restrictions (The Hershey Company, 2013). This action may disrupt employees from work and directors can have another option that will not be considered due to their limited liability. Corporate governance of Hershey’s company does not include the participation of shareholders in arranging managers for the firm, so the shareholders are not aware of the financial environment of the company. Thus, the exact number of directors and the role of the Board of directors make the RMCF’s governance organized in a beneficial form, whereas Hershey’s faces several difficulties with it. The second privilege of RMCF is an adept and profit-seeking organizational structure. RMCF has its own shops and franchises which are situated in the regional malls, tourist-oriented retail areas, ski resort, specialty retail centers, airports, neighborhood centers, and factory outlet malls (Harrison, 2003, p240). This location of the chocolate shops creates positive selling opportunities by attracting customers and promoting the product as well. According to the Success Magazine, in 1995-96 the Rocky Mountain was in the seventh position of the 100 top franchisers (cited in Harrison, 2013, p420). Spreading its name recognition through company-owned stores and franchisers, RMCF had gained such a high result in determining its market force and competitive advantage over a majority of companies working in the same field. Crail (1996) states ‘We find the location, negotiate the lease, design the store, coordinate the build-out, bring the franchise here for training, send a distinct manager to the store opening, and have ongoing field support and regional and national convention’ (cited in Harrison, 2003, p420). Taking into consideration all the aspects of organizing the structure of the whole business helps RMCF achieve success without any inadvertences. For example, the total revenue of the company in 1995 was 13,616, 134 USD and up to 1998, it had a tremendous increase showing 23,763,82 USD (Harrison, 2003, pp.423-424). In contrast to RMCF’s organizational structure, Hershey’s company decided to form special commercial groups in order to obtain the significant part of the market share (New Organizational Structure to Leverage U.S. Scale and Accelerate Global Growth, 2005). They were aimed to spread the producing companies all around the world. Hershey’s has its selling premises in 50 countries of the world (Keidel et al., 2010). The company was not concerned in the thorough organization of its structure; that is why it had to fund its company in other countries too. To summarize, RMCF establishes its franchises around the USA and increases the sales by allocating stores in the places with target audience while Hershey’s fail in organizing the right structure, consequently the company has to move into the market of foreign countries. The third quality that makes the business strategy of RMCF more valuable rather than Hershey’s is product distribution. RMCF delivers its products through shipments to distribution outlets from the premise of manufacturing Durango, Colorado. Franchisees are not provided with the immense space to hold the goods, so they ask the company to give them the quantities that they are able to sell during 14 to 28 days (Wheelen and Hunger, 2012, p.26-10). By following this strategy, RMCF chocolate can be a reliable product in terms of freshness. ‘RMCF believed that it should control the manufacturing of its own products in order to better maintain its high product quality standards, offer unique proprietary products, manage costs, control production and shipment schedules, and pursue new or underutilized distribution channels’ (Wheelen and Hunger, 2012, p.26-10). At the same time, the Hershey’s company distributes its products through â€Å"grocery stores, mass merchandisers and drug stores and functions as a single entity†. More than the half of total sales is received from â€Å"merchandisers† and â€Å"supermarkets† (Keidel, et al., 2010). In case the Hershey’s has a delayed delivery; it needs to pay fine for the customers who will not promote Hershey’s products, so losses in sales and credibility will probably occur (Zsidisin, 2006). Hershey’s company faces losses of capital in the period of distribution process; the borders of the time that the delivery of the products should last are not clearly stated. That can be harmful for the customers as the chocolate products are likely to spoil through time. Taking all the aspects into consideration, RMCF is dominating in distribution by saving the quality of chocolates, whereas Hershey’s company is not able to protect freshness without dec reasing the budget of the Company in its business strategy. To conclude, Rocky Mountain Chocolate Factory has more productive venture planning than Hershey’s company in controlling authority, confirmation scheme and product distribution. Controlling authorities in the RMCF have equal opportunities and reliabilities in business, while Hershey’s company is regulated mostly by a board of directors who can set the rules and hire the new employees without discussing with other directors. Conformation scheme of the companies differs from each other by allocating the stores and establishing the outlets. RMCF spreads its products to the places where many people can purchase them; in contrast, Hershey’s company delivers its products to particular stores. As RMCF is worried about its future goals, it achieves lucrative results, so Hershey’s company should also concentrate on its remote future aims.

Misery Essay examples -- Essays Papers

Misery STORYMAP 1. Sidewinder Colorado- Paul Sheldon, a novelist that has been writing a series about a character named Misery Chastain. Got in a car wreck on the icy streets in sidewinder. He got in the accident from being drunk because of the celebration he had after completing the series. Paul shatters both of his legs, dislocates his pelvis and crushes one of his knees. There he rolls off the side of the road and is knocked un-conscious. This is very important to the character because this makes him very vulnerable to his â€Å"number one fan† Anne Wilkes who holds him in her house and won’t let him go. The event starts the conflict of the story. 2. Farmhouse- In the secluded, snowy forest Paul Sheldon wakes up in a house after receiving CPR. Anne Wilkes is an ex-nurse with all kinds of medicines and painkillers that she gives to Paul for his legs. She is crazy and gives him pills with soapy water out of a wash bucket. Anne is helping Paul so he can write her novels about the ended series of misery. She obviously didn’t want it to end. This is important because Anne Wilkes is saving Paul’s life but won’t let him go. So this is a major problem he has to face in the story. He needs to escape and get to a real hospital or anywhere else but there. 3. Outside- This is outside the house where Anne goes everyday to do her daily chores which are to feed the animals and do lawn work. This is important for Paul because when she is gone he can think about how t...

Charles Dickens: A Biography

Charles Dickens one of the greatest authors of all time. Dickens wrote on the people of the Industrial Revolution and on truth and realism. Dickens wrote about every aspect of life and included all classes of society. Dickens used experiences from his own life and turned them into creativity for his novels and other writings. Charles Dickens was one of the greatest authors of English Literature because he wrote on the issues and problems that concerned the lives of the people around him. Charles Dickens was born in February 1812 in Portsmouth, England to a middle social class that influenced much of his work later in life (Smiley1). Charles Dickens used his imagination and his creations to make up things and put them in stories. Dickens envisioned people and the world in the city as a physical place. He saw human activity as a focus of interest and setting for a story (Nelson 28-29). Dickens literary career began by writing for Monthly Magazine and London Evening Chronicles when he wrote the Sketches of Boz (Gissing 7). Dickens also wrote Parliamentary debates and feature articles based on his experience and observations in the Parliament (Smiley 1). In his work Dickens largely reflected the political economic and social aspects of the society comprising of the poor, peasants, workers, landlords, the rich, and the state. Dickens wrote in the 19th century England that was characterized by oppressed poor masses with few rights. The society at this time had an oppressive bureaucracy whose machinations made the life for the poor almost unbearably, and Dickens provided information reflecting injustices of the system and the resulting exploitation of the poor. Through Dickens’ series of stories like Sketches of Boz and Pickwick Papers published on the Morning of Chronicles he made known the suffering of the poor using a quick wit and significant intuitiveness about their lives (Smiley 4). Dickens wrote fourteen novels in three years with eight of them having 875 pages (Nelson 25-29). Dickens concentrated on performing one of the most profound 19th century social commentaries denouncing poverty and social stratification using works such as Oliver Twist and Hard Times. Through his social commentaries Dickens brought up strong cases of poverty, crime, misfortunes of being poor, class stratifications, bleak economic systems, treatments of the poor, and condemnation of inconsiderable public institutions. In bringing out the snobbery of the aristocracy and the oppressive of the poor, Dickens used satire that served well to bring out indignities. Dickens used fancy and realism with a satirical overriding style that formed his style. Dickens used irony, which formed a significant part of bringing to light his arguments and showing his anger at oppression (Smiley 8). Dickens’ works were presented in weekly and monthly installments. They were affordable, accessible, and regular for all making his commentary more profound. Dickens in the 19th century was a writer who used novels, essays, and short stories to bring to light social injustices against the poor. Through his writings, he also reflected on the extent and impact of poverty on the society in the time period. Through his reflections Dickens presented powerful social and political views criticizing the rich and the state and arguing out the cause of the poor. Dickens political message was on the pressure, liberty, improvement and equality expressed as part of social reform and criticism. Dickens pointed out the flaws of greed for money and criticized the neglect of the poor such as through the book Oliver Twist that show the life of a poor boy, who from his birth suffers misfortunes and misery at the hands of the people only willing to use the poor as an means to end riches. In his political expression, Dickens shows his outrage at the leadership for allowing degradation and criticizes the Poor Laws that dedicated public charity (Smiley 14). In Oliver Twist, Dickens offers a biting social commentary focusing on victimization and abandonment (Smiley 14). In his illustrations he uses the concept of the workhouses found in all cities, where the poor are left to half starve (Dickens 6a). The focuses of the book Oliver Twist were showing the oppression of the poor and abuse of the poor children as perpetrated by the state. Dickens highly disapproved of how the state treats the poor and orphaned children, which he brings to light through institutional abuse. In Oliver Twist Dickens shows institutional failure and abuse by referring to the Parish running the warehouse in which Oliver was born and that approves he will be taken to an orphanage with very poor conditions with little food or hygiene and where children were taken for offending against the poor laws (Dickens 7a). Dickens disapproved of the work house policy such as Oliver was taken to when he turned 12, where the poor underwent emotional and physical abuse, and where children were liable to punishment even with out enough reason (Brennan and Norton pg. 504). Nevertheless, Dickens’ most profound political commentary was his disapproval of the new Poor Law of 1834 that came into effect to relieve the society of the burden of taking care of the poor and made poverty almost a crime (Fletcher 1). The law established the workhouse to house the poor seeking public assistance, although in there people suffered humiliation, stigma, emotional branding, and deprivation of both psychological and physical needs (Brennan and Norton pg. 504). The state imposed a deliberate inadequacy in the workhouses that made many option out to suffer on the streets to face public aid (Fletcher 3). In additional to institutional criticism, Dickens denounces that the goodness of the workhouses in instilling the value of working and denounces the Christian virtue of he middle class bureaucrats that subjected the poor to cruelty in the name of charity (Dickens 18 a). Dickens shows that the system has made the poor commodities for proving labor for the rich, the powerful and the state, and shows how the system has led to crime and prostitution as the poor try to escape the oppression (Fletcher 1). Unfortunately, the class of people that suffered most from the enactment of the Poor Laws and Workhouses were the children, the old, and the sick that were unable to fend for themselves on the streets (Fletcher 4). In addition to political sentiments, Dickens offers socialist ideologies by providing insight into social reforms, such as in the story â€Å"A Christmas Carol† that tells the story of Ebenezer Scrooge a misery old man who sees Christmas as an excuse for the poor to expect handouts and for the people to miss work. Through the character Scrooge, Dickens brings home the opinion that the rich in the Victorian 19th century society concentrated more on attaining and retaining wealth, characteristics of capitalism instead of helping the poor (Pike). In qualifying this opinion, Scrooge considers it sufficient to pay taxes and considered the poor as idle and lazy therefore should not be given charity. Dickens shows that society should recognize the plight of the poor and contribute towards treating them more humanely. Scrooge embodies the prosperous English classes that see the poor as nothing and who think their responsibility towards helping others end with paying taxes (Book Rag Book Notes). Using the story of Scrooge, Dickens calls welfare from the poor showing that being unchairitable may lead to misfortune such as befell Marley a dead partner of Scrooge and as will happen to Scrooge if he does not change. Dickens’ socialist view such as in the book are however not through collectivism of resources, but through the rich coming in to help the poor, thus his ocialist ideals are that of charity and social responsibility of the rich towards the poor. Charles Dickens was one of the greatest authors of English Literature because he wrote on the issues and problems that concerned the lives of the people around him. Dickens achieved worldwide popularity for his novels, rich storytelling and memorable characters. He created scenes and descriptions of places that have longed delighted readers. Dickens was a keen observer of life and had a great understanding of humanity, especially of young people.Works Cited http://www.bookrags.com/notes/xmas/TOP1

The Great Gatsby By F. Scott Fitzgerald - 2296 Words

Lost and forgotten. These are the two qualities that F. Scott Fitzgerald and his novel The Great Gatsby had in common. That is, until college students resurrected the story in the 1940s after Fitzgerald’s death. Born in St. Paul, Minnesota and eased into a life of mixed wealth and modest means, Fitzgerald developed a fascination with money and wealthy people. After his father lost his job, Fitzgerald vowed to never become a failure like his father. So, he wrote. He ended up going to Princeton University, where he partied excessively. He ended up meeting a love interest in Ginevra King, a girl who would alter the path of his life forever. Coming from a wealthy background, Ginevra was a tier above Fitzgerald. Her father eventually told Fitzgerald that, â€Å"Poor boys don’t marry rich girls.† The heartbroken Fitzgerald spiraled into a state of depression and flunked out of Princeton. After that, he had an obsessive desire to relive the past up until his early death at the age of 44. As with many highly acclaimed literary work, various film producers have tried to capture the spirit of the novel in a 90-minute or less motion picture. A daunting task, filmmakers struggle deciding which components of the novel are essential to the film, may it be scenarios, characters, or conversations. In 1974, movie director Jack Clayton produced his own adaptation of the novel. Then in 2013, Baz Luhrmann did the same. Many people debate which film is better, in respects to accuracy, appeal, andShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. 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